ZOOKEEPER
NETSUITE CHROME EXTENSION
Services: Brand Design, Naming
AnchorGroup came to me with a challenge: they had built a tool to help business owners navigate NetSuite, but it couldn’t live under their name since they wanted to offer it industry-wide—even to competitors. My role was to create a separate brand with a name that was distinctive, legally ownable, and strong enough to support future campaigns and sub-brands. The result was Zookeeper—a bold identity built on a simple metaphor: NetSuite is a zoo, and Zookeeper tames it.
