The human brain is highly efficient. Consumers look for visual cues for familiar brands within a fraction of a second when shopping or experiencing ads. If your logo can’t be processed in that time, you’ve lost them.
Distinctive design is one of the most significant factors contributing to brand growth over time. When consumers recognize a brand, they are much more likely to buy it. However, if a brand looks the same as its competitors, recognition can’t happen. In that case, a generic-looking logo can actually do more harm than good by leading to brand confusion.
Most trends fade. When they do, you might need an expensive and risky rebrand to keep up in 10 years. Avoid the headache down the road with a timeless logo now.
Pro tip: Stay away from gradients, line art, thin fonts, calligraphy, and anything on Canva, Fiverr, or Pinterest.
Apples have nothing to do with computers, shells are not associated with gas, peacocks don’t watch TV, and when was the last time you played dominos while ordering pizza?
These logos (and names) work because they have zero associations with their respective categories. This makes it virtually impossible for consumers to confuse them with competitors. Great logos don’t always have to be meaningless, but it certainly helps.
Reasons to Chat:
• You need someone to look at your brand assets.
• You’re worried consumers won’t process or remember your ads.
• You are curious if your brand is on the right track.
• You have an Idea for a startup and need to run it by someone.
• You’re deciding whether or not to rebrand.
• You are looking for a web or brand designer.
• You have any other questions about your brand.