We are not a conventional branding consultancy operating off the wisdom peddled by David Aaker, Donald Miller, Philip Kotler, Marty Neumeier, Jack Trout, Kevin Roberts, Simon Sinek, Gary Vee, and the like.
Just because everyone is saying it, doesn't make it true.
Countless market researchers like Byron Sharp, Robert Heath, Les Binet, Peter Field, and Orlando Wood (not to mention behavioral and neuroscience researchers Daniel Kahneman, Robert Cialdini, Dan Ariely, Antonio Damasio, Amos Tversky, and Richard Thaler) have proven these gurus wrong with hard, empirical evidence to the contrary.
Visit any number of cheap logo design websites (99 Designs, Fiverr, etc.), you will find that the most intentionality they ever bring to the table is a short questionnaire. Even well established design agencies can rely on their design skills as opposed to strategically thinking through and testing your brand.
Often, companies change their entire trajectory after we work with them. We don't play a guessing game with your brand and we don't rely on personal preference or the latest design trends that eventually go out of style.
If you’re just trying to make as much money as possible off the backs of your employees and customers, look elsewhere. We are profit driven, but believe in treating our employees fairly and and not selling our clients on empty promises. We expect the same from you.
We aren't satisfied with clients walking away from us with a half-assed facade for a less than par product. We are committed to challenging ourselves and our clients to build something that we can tell our grandkids about.
We aren’t sold on the idea that you have to ignore your family to be successful. Working 80 hours a week or on weekends (sorry Gary Vee), missing important family moments (that means you Jim Carey from "Liar Liar" or Arnold Schwarzenegger from "Jingle All The Way"), and paying minimum wage are keys to failure. Not success.
Branding is the act of helping distracted consumers recognize your brand as distinct from all others. Once consumers recognize your brand, they become biased toward it (usually without realizing it).
Consumers are too distracted to pay attention to your brand's values, differentiators, history, and even quality (as long your products get the job done). Human beings were built for efficiency when it comes to nominal decisions in our lives.
All the other fluffy stuff sounds nice, but isn't proven to be effective. Customers rarely "fall in love" with brands, consider themselves part of a "tribe" of fellow "fans," evangelize brands, or "engage" with brands online. The more distinctive your brand is, and the more consumers are exposed to your distinctive brand, the more likely they are to buy it.
That's where we come in.
Our goal is to create distinctive brands using both visual and audio design. From your logo to your jingle, we help you stand out in the market among distracted consumers.
Traditional advertising is not "dead," or even wounded.
While digital channels, social media platforms, pandemics, and generations have all shifted advertising in subtle ways, none of these disruptions have changed the fundamental principles of advertising that have been scientifically proven to work for decades.
Mass reach, distinctive design, creativity, consistency, and subtle emotion are still king, and there are no signs of that changing. Customer loyalty, brand love, tribes, "differentiate or die," brand purpose, target marketing, and niche brands are all failed experiments.
These experiments didn't work, and we have proof. Let's stop pretending.
Customized code, Word Press, and Squarespace are all methods of the past. We think it's silly to stay stuck in the past. That's why we use Webflow.
Webflow allows us to build fully customized websites (no elementary templates) along with beautiful and unique animations, in half the time, and without any code.
The best part is, you can edit your own site without breaking the design or needing to become so good at Word Press that you could teach a college level course on it.
Founder of Woo Punch, Austin Franke, has appeared on several industry leading podcasts. Check out his thoughts on everything from differentiation, to how his Catholic faith influences his approach to running Woo Punch.
Stef and Austin talk about their shared journey in discovering everything they thought they knew about branding, was wrong.
Listen HereAustin has some healthy disagreements with the hosts of this industry leading podcast, who are rooted in branding guru Marty Neumeier's approach to brand design.
Listen HereAustin talks with some fellow Catholics who run small businesses about how he approaches branding and work in general.
Listen HereAustin speaks with Jodi Krangle, a voiceover artist, about the importance of distinctive audio in branding.
Listen HereAustin speaks with Steve Coombes about what branding gurus and small business owners tend to get wrong about consumer behavior.
Listen Here