We are not a conventional branding agency operating off the wisdom peddled by David Aaker, Donald Miller, Philip Kotler, Mary Neumeier, Jack Trout, Kevin Roberts, Simon Sinek, and the like.
Just because everyone is saying it, doesn't make it true.
Countless market researchers like Byron Sharp, Robert Heath, Les Binet, Peter Field, and Orlando Wood (not to mention behavioral and neuroscience researchers Daniel Kahneman, Robert Cialdini, Dan Ariely, Antonio Damasio, Amos Tversky, and Richard Thaler) have proven these gurus wrong with hard, empirical evidence to the contrary.
Is in our bones and can’t be summarized in a paragraph, but here’s our best shot...
We exist to lift up quality brands that aren’t content with just taking up space in their industry. We hate that some companies, who are best positioned to make a positive impact in the world, fail because of a weak brand.
Visit any number of cheap logo design websites (99 Designs, Fiverr, etc.), you will find that the most intentionality they ever bring to the table is a short questionnaire. Even well established design agencies can rely on their design skills as opposed to strategically thinking through and testing your brand.
Often, companies change their entire trajectory after we work with them. We don't play a guessing game with your brand and we don't rely on personal preference or the latest design trends that eventually go out of style.
If you’re just trying to make as much money as possible off the backs of your employees and customers, look elsewhere. We are profit driven, but believe in treating our employees fairly and and not selling our clients on empty promises. We expect the same from you.
We aren't satisfied with clients walking away from us with a half-assed facade for a less than par product. We are committed to challenging ourselves and our clients to build something that we can tell our grandkids about.
We aren’t sold on the idea that you have to ignore your family to be successful. Working 80 hours a week or on weekends (sorry Gary Vee), missing important family moments (that means you Jim Carey from "Liar Liar" or Arnold Schwarzenegger from "Jingle All The Way"), and paying minimum wage are keys to failure. Not success.
Branding is all about building memory structures in your customer's brains. All the other fluffy stuff sounds nice, but isn't proven to be effective. Your customers don't "fall in love" with your brand. They know you are a business, and any attempt to convince them otherwise will fall on deaf ears. Your customers will cheat on you. A lot. That's normal.
A distinctive brand avoids customer confusion and makes it easier for your customers to remember you when it's time to buy. Branding's success is measured by whether or not your customers can easily identify you as distinct from your competitors.
You don't need a grandiose mission that changes the world. The minimum requirement is that you treat your employees and your customers fairly, while adding value. Anything beyond that is great, as long as it's actionable. Anything less than that is a disservice to human dignity.
In order to carry out any mission, there is no shortcut. You can't just write it down in a paragraph. No one will remember it and it won't inspire anyone. Throughout history, human beings have been inspired to act through stories, questions, images, and acts of great love. Not paragraphs.
A logo has one job. To identify a brand immediately from its competitors, consistently over time. To achieve this job, it’s only requirement is to be simple, distinct, timeless, and appropriate. It doesn't need to meaningfully communicate who you are.
Our #1 goal with any logo is that it does it’s job. Whether we design a clever logo with an arrow hidden between two letters for a shipping company, or a meaningless blue octagon for a large bank, we make sure our clients get a return on their investment.
Human beings are notoriously bad at articulating what we want. By combining Conscious Research (customer surveys) with Unconscious Research, we are able to get inside your customer’s head and give them what they really want.
Customized code, Word Press, and Squarespace are all methods of the past. We think it's silly to stay stuck in the past. That's why we use Webflow.
Webflow allows us to build fully customized websites (no elementary templates) along with beautiful and unique animations, in half the time, and without any code. The best part is, you can edit your own site without breaking the design.
