Are you a fresh startup looking for investors? Building a side hustle? Just quit your job to start the business of your dreams?
If you are new, a good'ole fashioned woo punch can let the world know you mean business.
Still touting generic value propositions like, "we offer best in class service?" Or rocking a cliche, generic swooshy person logo?
It's time to face reality. If you don't stand out from the crowd in today's market, you will get left behind.
Has your core competency evolved? Going through a merger? Is your staff getting a lot younger?
At some point, your brand needs to catch up. Whether it's time to cut the metaphorical mullet or grow one, we'll help you get past the awkward phase.
A company without a mission will fail to retain employees and customers alike. We work with you to go beyond a cliche and cold “mission statement,” in order to inact a unifying, actionable, and motivating “mission check.”
Statements don't inspire anyone. We move beyond Mission Statements and employ the science of human behavior for good.
We don’t shadow box with conventional branding strategies that have been debunked by recent discoveries in marketing research. We calculate your punches using three secret weapons that are guaranteed to knock your customer's socks off.
Through our signature, Brainpunch™ strategy workshops, followed by conscious and unconscious customer research, we get inside your head so you can get inside your customer's head.
In business, design isn't just about looking professional. Design is a workhorse, helping you to consistently look like yourself (and no one else) over time.
If it doesn't do its job, its a waste of money. You might not see immediate gains, but throughout the years, it will become one of your company's most valuable assets.
Customers rarely put their busy lives on hold to think about which brands to buy. We help you identify your customer’s often irrational buying instincts and habits to make it easier for them to buy your brand over your competitors.
We turn to the science of how human beings make decisions to inform every strategy, from your mission to your website.
We want you to be equipped to know if we're the right fit as soon as possible.
No games or gimmicks. We don't hide our prices from you. Are we too expensive? We're open to negotiating. Too cheap? Again, we're open to negotiating... Don't know your budget yet? We're here when you're ready, but give us a call and we will try our best to offer some guidance.
We are new, but we use it to our advantage. You won't find a traditional branding model with us, because it doesn't work.
Scientific evidence has debunked countless branding myths like "differentiate or die," the effectiveness of target marketing, customer "love," and the prevalence of customer loyalty.
People are instinctual, habitual, and irrational.
We take an evidence-based approach to brand building, rooted in behavioral science.
Once we build your brand from the inside out, we take out the guess work by testing our assumptions against your customers' conscious and unconscious feelings about your brand and/or your product.
In the end, you aren't just left with a lofty mission statement, a generic logo, and an obsolete value proposition. You are left with a brand that is proven to be effective over the long haul.