Are you a fresh startup looking for investors? Building a side hustle? Just quit your job to start the business of your dreams?
If you are new, a good'ole fashioned woo punch can let the world know you mean business.
Still touting generic value propositions like, "we offer best in class service?" Or rocking a cliche, generic swooshy person logo?
It's time to face reality. If you don't stand out from the crowd in today's market, you will get left behind.
Has your core competency evolved? Going through a merger? Is your staff getting a lot younger?
At some point, your brand needs to catch up. Whether it's time to cut the metaphorical mullet or grow one, we'll help you get past the awkward phase.
A company without a mission will fail to retain employees and customers alike. We work with you to go beyond a cliche and cold “mission statement,” in order to inact a unifying, realistic, and motivating “mission check.”
This ongoing “mission check” will course correct your brand when it starts to see people as profit, as well as help you keep your "why" at the center of everything.
We don’t shadow box. We calculate your punches using three secret weapons that are guaranteed to knock your customer's socks off.
Through our signature, full-day Brainpunch™ strategy workshops, followed by conscious and unconscious customer research, we get inside your head so you can get inside your customer's head.
Through a series of workshops, unconscious association tests, and customer surveys, we work with you to think through what your brand could (and does) feel like, while testing that feeling with your customers.
Once we have established and tested your brand’s “gut feeling,” we help you to build the tangible elements that solidify this feeling and bring your brand home.
As humans, we crave rich and meaningful experiences. We examine each of the 5 senses to see where there might be an opportunity to disrupt the market with something new, while highlighting what has worked in the past.
From the product design itself, to store layout and package design, we help you deliver maximum delight for your customers.
We want you to be equipped to know if we're the right fit as soon as possible.
No games or gimmicks. We don't hide our prices from you. Are we too expensive? We're open to negotiating. Too cheap? Again, we're open to negotiating... Don't know your budget yet? We're here when you're ready, but give us a call and we will try our best to offer some guidance.
We are new, but we use it to our advantage. You won't find a traditional branding model with us, because it doesn't work anymore.
Branding is messy and human. It can't be defined by a logo and a tagline.
We take a personal approach. Whether with your brand or your product itself, we want to help you uncover the best way to deliver as much value as possible to the human beings behind your "consumers." You owe it to them.
We take out the guess work by testing our assumptions against your customers' conscious and unconscious feelings about your brand and/or your product.
In the end, you aren't just left with a cold mission statement, a generic logo, and a robotic value-add proposition. You are left with a brand that leads the crowd and inspires the best in your industry.