Are you a fresh startup looking for investors? Building a side hustle? Just quit your job to start the business of your dreams?
You're gonna need a distinctive identity and a comprehensive plan to grow your brand, rooted in the science of how brands grow.
With a generic (or trendy) brand identity, consumers will either confuse you with your competitors, or forget you exist.
Whether on the shelf or in your advertising, if you don't stand out in your category, don't expect to become a household name.
Have you been at this for a while? Have YouTube gurus and business school professors planted a rosy picture in your head about customer loyalty, target marketing, and differentiation, but it isn't getting you anywhere?
That's because they're wrong. Let us expose you to the science of marketing and free you from the matrix.
Most consumers are largely irrational, yet predictable. This doesn't make them idiots, it makes them efficient with their decisions when those decisions have little impact on their lives.
Informed by the fundamental principles of human decision making, and the empirical evidence of how brands grow over time, we help you leverage consumer behavior to grow your market share.
In the process, we help you cut through all the marketing myths on YouTube, in MBA textbooks, and in business blogs that are rooted in flawed research, intuition, and rhetoric.
The harsh reality about consumers (that we know from decades of brilliant observational marketing research) is that most don't the have time in their busy lives to think about your brand.
They don't want to "engage" with you, they don't have to energy to learn about what makes you different, and they won't believe you when you try to champion the latest social cause (regardless of how genuine you are).
Assuming any different is a waste of time, money, and creative resources.
At Woo Punch, we take human nature into account, and act accordingly. By helping you to stay humble as a business owner or marketer, consistent in your advertising, and patient with your business results, we help you grow your brand over the long haul.
Your customers won't know what hit them.
The advertising industry has shifted from a proven model of consistency, clear branding, creativity, and mass reach, and toward an unproven model of short-term thinking, subtle branding, rational or purpose-driven messages, and hyper targeting.
We help you work with creative agencies to make sure your advertising budget isn't wasted on misguided advertising objectives that aren't proven to work.
Distinctive design helps consumers identify you as separate from your competitors, with as little mental involvement as possible.
Without it, consumers will either get confused or ignore you altogether in buying situations. They don't have the time to think about which brand is which. Distinctive design makes it easier for them.
Brand design is not an art, it's a science. We work with you to build a distinctive identity, as well as help you measure the effectiveness of that identity over time.
We want you to be equipped to know if we're the right fit as soon as possible.
No games or gimmicks. We don't hide our prices from you. Are we too expensive? We're open to negotiating. Too cheap? Again, we're open to negotiating... Don't know your budget yet? We're here when you're ready, but give us a call and we will try our best to offer some guidance.
We are new to marketing, but we use it to our advantage.
We aren't bogged down by our own biases regarding how consumers interact with brands.
Recent (and decades old) empirical evidence has debunked countless branding myths like "differentiate or die," the effectiveness of target marketing, customer "love," and the importance of customer loyalty for brand growth.
The science is clear.
Brands grow by being as easy to buy, for as many people as possible, in as many buying situations as possible.
This is counter-intuitive to what we hear in popular marketing blogs, on YouTube, and in bestselling business books.
Armed with this knowledge, we aren't afraid to question every claim we hear about branding, marketing, and advertising.