Tandem

About Tandem.

Tandem is a husband and wife team that provides consulting for a passive income model.

In today's culture of overwork that drives families apart, we need more business consultants committed to setting up entrepreneurs for family success.

Everyone's definition of the perfect family dynamic is different, but with Tandem's proven passive income model, entrepreneurs have the freedom to drive their own family's unique vision for success.

The Brand.

When we started working with Craig and Carolyn, they were under the bland, generic, and confusing name of Click Global, LLC.

Despite Craig and Carolyn’s charismatic presence on social media, their name and brand felt cold and numbers-driven. So we facilitated over 8 hours of strategy workshops to nail down their brand, design their new identity system, and help them to come up with a new name that stood out.

Through our strategy workshops, we decided to shift the tone of their company to highlight the success Craig and Carolyn have experienced as a family. We decided to lean into the fact that they are an entrepreneurial “power couple” who has built a custom family life for themselves through their model.

Tandem is now primed to stand out as a company.