In today's culture of overwork that drives families apart, we need more business consultants who are committed to setting up entrepreneurs for family success.
Everyone's definition of the perfect family dynamic is different, but with Tandem's proven passive income model, entrepreneurs have the freedom to drive their own family's unique vision for success.
By working with single men and women who dream of a healthy family dynamic in the future, and have the time to work toward it now, Tandem strives to equip their clients to choose their own adventure.
Tandem is a husband and wife team that provides consulting for a passive income model. When we started working with Craig and Carolyn, they were under the boring, generic, and confusing name of Click Global, LLC.
Their name and brand felt cold and numbers driven, despite Craig and Carolyn’s charismatic presence on social media. We facilitated over 8 hours of strategy workshops to nail down their brand, designed their new identity system, and helped them to come up with a new name that more acurately reflected their personality and added value.
Through our strategy workshops, we decided to shift the tone of their company to highlight the success Craig and Carolyn have experienced as a family. We decided to lean into the fact that they are an entrepreneurial “power couple” who has built a custom family life for themselves through their model.
By appealing to single clients who have the time now to set themselves up for their own custom family life in the future, Tandem is now primed to stand out as a company that allows you to “choose your own adventure.”