BEFORE
BETHLEHEM
Birth & Parenting Resource
Services: Brand Design, Mission Consulting, Web Design
Christina Gebel, a birth doula and sociologist, wanted to help Catholic parishes support young families with birth classes rooted in Catholic theology. Together, we expanded the idea to include resources for all stages of parenting—from pregnancy to miscarriage to childhood—filterable by user need. I also designed an identity that cut through industry clichés and appealed to both mothers and fathers, and built a Webflow site for Before Bethlehem that was easy to navigate for a wide range of users.
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