We are a gaggle of scrappy freelance designers from around the world led by Woo Punch Founder and Brand Strategist, Austin Franke.
Is in our bones and can’t be summarized in a paragraph, but here’s our best shot...
We exist to lift up quality brands that aren’t content with just taking up space in their industry. We hate that some companies, who are best positioned to make a positive impact in the world, fail because of a weak brand.
Visit any number of cheap logo design websites (99 Designs, Fiverr, etc.), you will find that the most intentionality they ever bring to the table is a short questionnaire. Even well established design agencies can rely on their design skills as opposed to strategically thinking through and testing your brand.
Often, companies change their entire trajectory after we work with them. We don't play a guessing game with your brand and we don't rely on personal preference or the latest design trends that eventually go out of style.
If you’re just trying to make as much money as possible off the backs of your employees and customers, look elsewhere. We treat our employees fairly and we don’t sell our clients on empty promises. We don’t expect you to either.
We aren't satisfied with clients walking away from us with a half-assed facade for a less than par product. We are committed to challenging ourselves and our clients to build something that we can tell our grandkids about.
We aren’t sold on the idea that you have to ignore your family to be successful. Working 80 hours a week or on weekends (sorry Gary Vee), missing important family moments (that means you Jim Carey from "Liar Liar" or Arnold Schwarzenegger from "Jingle All The Way"), and paying minimum wage are keys to failure. Not success.
Branding isn’t simply a logo and a tagline. Your brand is a way of life for you, your employees, and your customers. The first step to any great brand is a great culture and great products. We help you build your brand starting there.
We go beyond design and challenge you to deliver as much value as possible to the human beings behind your “consumers.” We aren’t just a design agency, we are a value driven agency.
A logo has one job. To identify a brand immediately from its competitors, consistently over time. To achieve this job, it’s only requirement is to be simple, distinct, timeless, and appropriate. Our #1 goal with any logo is that it does it’s job.
Human beings are notoriously bad at articulating what we want. Simply put, we can’t be trusted all that much. By combining Conscious Research (customer surveys) with Unconscious Research, we are able to get inside a customer’s head and give them what they really want.
Customized code, Word Press, and Squarespace are all methods of the past. We think it's silly to stay stuck in the past. That's why we use Webflow. Webflow allows us to build fully customized websites (no elementary templates) along with beautiful and unique animations, in half the time, and without any code. The best part is, you can edit your own site without breaking the design.