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  1. Lay's "Stay Golden"
  2. Caesars Sportsbook "Sit Down Dinner"
  3. Pringles "Stuck In"
  4. NFL "Bringing Down the House"
  5. Amazon Alexa "Mindreader"
  6. E-Trade "Off the Grid"
  7. Uber Eats "Uber Don't Eats"
  8. WeatherTech "Special Ops"
  9. Michelob Seltzer "Caddy"
  10. Verizon "Say Goodbye to Cable"
  11. Booking.com "Booking.yea"
  12. Bud Seltzer "The Land of Flavor"
  13. T-Mobile "Duet for Home Internet"
  14. Budweiser Clydesdales
  15. Doritos "Unleash Your Flamin' Hot"
  16. Hellman's "Mayo Tackles Food Waste"
  17. Draft Kings "Fortune Life's a Gamble"
  18. Toyota "The Joneses"
  19. Taco Bell "The Grande Escape"
  20. Turbotax "Matchmaker"
  21. Michelob Ultra "Superior Bowl"
  22. T-Mobile "For the Phones"
  23. Avocados from Mexico "Coliseum Tailgate"
  24. Amazon Thursday Night Football
  25. Vroom "Flake the Musical"
  26. Rocket Mortgage "Dream House"
  27. Sam's Club "Like a VP"
  28. Carvana "We'll Drive You Happy"
  29. Meta "Old Friends, New Fun"
  30. GM "Dr. EV-il"
  31. Kia "Robo Dog"
  32. Gillette "A Quick and Easy Shave"
  33. Rakuten "High Stakes"
  34. Cue Health "Andy"
  35. Irish Spring "Welcome to Irish Spring"
  36. Nissan "Thrill Driver"
  37. Cutwater "Here's to the Lazy Ones"
  38. Turkish Airlines "Pangea"
  39. BMW "Zeus and Hera"
  40. Bud Next "Zero in the Way of Possibility"
  41. Squarespace "Sally Sells Seashells"
  42. Crypto.com "Lebron James"
  43. Google Pixel "Seen on Pixel"
  44. Quickbooks + Mailchimp "Early Start"
  45. Chevrolet "The Sopranos"
  46. Wallbox "Struck by Lightning"
  47. eToro "Flying Your Way"
  48. Plane Fitness "What's Gotten Into Lindsay?"
  49. Toyota "Brothers"
  50. Polestar "No Compromises"
  51. Expedia "Stuff"
  52. Greenlight "I'll Take It"
  53. FTX "Don't Be Like Larry"
  54. Coinbase "WAGMI"
  55. Hologic "Her Health is Her Wealth"
  56. Salesforce "New Frontier"

DON'T FALL FOR IT.

Customers don’t "fall in love" with brands, marketers don't need to "differentiate or die," and advertising a "brand purpose" has no impact on growth.

Stay up-to date on all the bullshit, and the evidence that debunks it.

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