Which ads will actually sell products, and not just entertain consumers or win advertising awards?
Why have we anointed a handful of Christmas movies as Christmas classics? I do some digging.
Why I use the word "bullshit" to expose the marketing industry.
Customers don’t “fall in love” with brands, marketers don’t need to “differentiate or die,” and advertising a “brand purpose” has no impact on growth.
Stay up-to-date on all the bullshit and the evidence that debunks it.