[1] How Brands Grow
[2] Evidence Concerning the Importance of Perceived Brand Differentiation - Romanuik, Jenni, Byron Sharp, and Andrew Ehrenberg (2007)
[3] Psychological and Objective Factors in the Prediction of Brand Choice: Ford versus Chevrolet - F.B. Evans 1959
[4] Towards an Integrated Theory of Consumer Behavior - Ehrenberg, A. S.C. 1996
[5] Harley Davidson Accelerated Strategy
[6] Advertising; Diet Coke Prepares Its Debut
[7] The unbearable lightness of buying, as told by an old jar of pesto
[8] Category and Brand Purchase Rates (Still) Follow the NBD Distribution - John Dawes, Giang Trinh 2017
[9] The Story of TaB
Customers don’t "fall in love" with brands, marketers don't need to "differentiate or die," and advertising a "brand purpose" has no impact on growth.
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