[1] Evidence Concerning the Importance of Perceived Brand Differentiation - Romanuik, Jenni, Byron Sharp, and Andrew Ehrenberg (2007)

[2] Color and Psychological Functioning: A Review of Theoretical and Empirical Work - Andrew J. Elliot  2015

[3] The Interactive Effects of Colors and Products on Perceptions of Brand Logo Appropriateness. -Paul A. Bottomley & John R. Doyle 2006

[4]  https://www.huffpost.com/entry/psychology-color-design-infographic_b_2516608

‍

‍