Evidence Concerning the Importance of Perceived Brand Differentiation - Romanuik, Jenni, Byron Sharp, and Andrew Ehrenberg (2007)
 Color and Psychological Functioning: A Review of Theoretical and Empirical Work - Andrew J. Elliot 2015
 The Interactive Effects of Colors and Products on Perceptions of Brand Logo Appropriateness. -Paul A. Bottomley & John R. Doyle 2006
Customers don’t fall in love with brands, Mission Statements don’t inspire action, and traditional advertising is not dead.
Stay up-to date on all the bullshit, and the evidence that debunks it.