REFERENCES

[1] https://www.amazon.com/Grow-Ideals-Growth-Greatest-Companies/dp/0307720357

[2] https://www.youtube.com/watch?v=UKiPLewiKrk

[3] https://slate.com/technology/2018/04/the-evidence-behind-generations-is-lacking.html

[4] https://www.thecoddling.com/better-social-media

[5] https://en.wikipedia.org/wiki/Signalling_theory

[6] https://academic.oup.com/wber/article/32/3/727/2669760

[7] https://www.goodcarbadcar.net/volkswagen-us-sales-figures/

DON'T FALL FOR IT.

Customers don’t fall in love with brands, Mission Statements don’t inspire action, and traditional advertising is not dead.

Stay up-to date on all the bullshit, and the evidence that debunks it.

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