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REFERENCES

[1] Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

[2] Richard Shotton | Does Brand Purpose Have a Point? | APG Noisy Thinking

[3] Can We Please Stop Talking About Generations as if They Are a Thing?

[4] The Coddling of the American Mind

[5] Signaling Theory

[6] Shoeing the Children: The Impact of the TOMS Shoe Donation Program in Rural El Salvador

[7] VOLKSWAGEN U.S CAR SALES DATA

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DON'T FALL FOR IT.

Customers don’t "fall in love" with brands, marketers don't need to "differentiate or die," and advertising a "brand purpose" has no impact on growth.

Stay up-to date on all the bullshit, and the evidence that debunks it.

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