BRANDING
BULLSHIT

DON'T FALL FOR IT.

Customers don’t fall in love with brands, Mission Statements don’t inspire action, and traditional advertising is not dead. Stay up-to date on all the bullshit, and the evidence that debunks it.

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THE LATEST

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

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DIFFERENTIATE OR DIE

Having a brand purpose, outside of profit, won't increase your market share.

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BRAND PURPOSE

Colors don't have universal meaning, and prioritizing color meaning in brand design in a worthless exercise.

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COLOR PSYCHOLOGY

Mission Statements don't work, regardless of how they are written.

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MISSION STATEMENTS

Some ads were funny, some were emotional, some were boring, but which ads will be the most effective long-term?

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SUPER BOWL 2021

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in Milwaukee
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