BRANDING
BULLSHIT

DON'T FALL FOR IT.

Customers don’t "fall in love" with brands, marketers don't need to "differentiate or die," and advertising a "brand purpose" has no impact on growth.

Stay up-to date on all the bullshit, and the evidence that debunks it.

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THE BASICS

THE LATEST

ON BULLSHIT

READING LIST

REMEMBER BEANIE BABIES?

BIAS IN FOOTBALL AND MARKETING

GET CONTROL OF YOUR OWN EXPERTISE

COLOR PSYCHOLOGY

BRAND PURPOSE

SUPER BOWL 2021

MISSION STATEMENTS

DIFFERENTIATE OR DIE

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a heart.
in Milwaukee
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