BRANDING
BULLSHIT

DON'T FALL FOR IT.

Customers don’t fall in love with brands, Mission Statements don’t inspire action, and traditional advertising is not dead. Stay up-to date on all the bullshit, and the evidence that debunks it.

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THE LATEST

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

DIFFERENTIATE OR DIE

Having a brand purpose, outside of profit, won't increase your market share.

BRAND PURPOSE

Colors don't have universal meaning, and prioritizing color meaning in brand design in a worthless exercise.

COLOR PSYCHOLOGY

Mission Statements don't work, regardless of how they are written.

MISSION STATEMENTS

Some ads were funny, some were emotional, some were boring, but which ads will be the most effective long-term?

SUPER BOWL 2021

Made with

in Milwaukee

Stay informed.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

BRANDINGBULLSHIT

DON'T FALL FOR IT.

THE LATEST

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

DIFFERENTIATE OR DIE

Having a brand purpose, outside of profit, won't increase your market share.

BRAND PURPOSE

Colors don't have universal meaning, and prioritizing color meaning in brand design in a worthless exercise.

COLOR PSYCHOLOGY

Mission Statements don't work, regardless of how they are written.

MISSION STATEMENTS

Some ads were funny, some were emotional, some were boring, but which ads will be the most effective long-term?

SUPER BOWL 2021

Stay informed.

BRANDING
BULLSHIT