BRANDING
BULLSHIT

DON'T FALL FOR IT.

Customers don’t "fall in love" with brands, marketers don't need to "differentiate or die," and advertising a "brand purpose" has no impact on growth.

Stay up-to date on all the bullshit, and the evidence that debunks it.

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THE BASICS

Why I use the word "bullshit" to expose the marketing industry.

ON BULLSHIT

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

DIFFERENTIATE OR DIE

Having a brand purpose, outside of profit, won't increase your market share.

BRAND PURPOSE

Mission Statements don't work, regardless of how well they are written.

MISSION STATEMENTS

Colors don't have universal meaning, and prioritizing color meaning in brand design is a worthless exercise.

COLOR PSYCHOLOGY

THE LATEST

Why I use the word "bullshit" to expose the marketing industry.

ON BULLSHIT

If I assigned a reading list for a class on spotting bullshit in the marketing industry, I would assign these books, in this order.

READING LIST

What does the Beanie Baby craze of the late 1990s tell us about the power of labels?

REMEMBER BEANIE BABIES?

A high school football coach in Arkansas has a radical approach to the sport. Can marketers learn from him?

BIAS IN FOOTBALL AND MARKETING

Google and YouTube are dangerous tools for acquiring any industry knowledge beyond technical skills.

GET CONTROL OF YOUR OWN EXPERTISE

Colors don't have universal meaning, and prioritizing color meaning in brand design is a worthless exercise.

COLOR PSYCHOLOGY

Having a brand purpose, outside of profit, won't increase your market share.

BRAND PURPOSE

Some ads were funny, some were emotional, some were boring, but which ads will be the most effective long-term?

SUPER BOWL 2021

Mission Statements don't work, regardless of how well they are written.

MISSION STATEMENTS

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

DIFFERENTIATE OR DIE

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Stay informed.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

BRANDINGBULLSHIT

DON'T FALL FOR IT.

THE BASICS

Why I use the word "bullshit" to expose the marketing industry.

ON BULLSHIT

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

DIFFERENTIATE OR DIE

Having a brand purpose, outside of profit, won't increase your market share.

BRAND PURPOSE

Mission Statements don't work, regardless of how well they are written.

MISSION STATEMENTS

Colors don't have universal meaning, and prioritizing color meaning in brand design is a worthless exercise.

COLOR PSYCHOLOGY

THE LATEST

Why I use the word "bullshit" to expose the marketing industry.

ON BULLSHIT

If I assigned a reading list for a class on spotting bullshit in the marketing industry, I would assign these books, in this order.

READING LIST

What does the Beanie Baby craze of the late 1990s tell us about the power of labels?

REMEMBER BEANIE BABIES?

A high school football coach in Arkansas has a radical approach to the sport. Can marketers learn from him?

BIAS IN FOOTBALL AND MARKETING

Google and YouTube are dangerous tools for acquiring any industry knowledge beyond technical skills.

GET CONTROL OF YOUR OWN EXPERTISE

Colors don't have universal meaning, and prioritizing color meaning in brand design is a worthless exercise.

COLOR PSYCHOLOGY

Having a brand purpose, outside of profit, won't increase your market share.

BRAND PURPOSE

Some ads were funny, some were emotional, some were boring, but which ads will be the most effective long-term?

SUPER BOWL 2021

Mission Statements don't work, regardless of how well they are written.

MISSION STATEMENTS

Customers rarely perceive differentiation, and the few that do, shouldn't be the focus of your marketing efforts.

DIFFERENTIATE OR DIE

Stay informed.

BRANDING
BULLSHIT