I have worked as a designer, videographer, creative director, small business owner, business consultant, and writer.
Important Note: My newsletter is called "Branding Bullsh*t." I chose this word not because I enjoy profanity but because it is the right word. For more on this, please see my article, "On Bullsh*t."
Branding Myths - Differentiate or Die - A takedown of the popular differentiation myth.
Super Bowl 2022: Winners and Losers - A breakdown of what a salient advertisement involves using the 2022 Super Bowl commercials.
Remember Beanie Babies? - A quick and fun narrative article emphasizing the importance of labels.